The Story

The task was to identify the reasons behind stagnant viewership and implement data-driven strategies to boost engagement on the client's YouTube channel. By leveraging advanced data analytics and insights, the goal was to enhance content reach and optimize user experience, ultimately addressing the challenges in both the UK and US markets.

Our client is a popular online content platform with a YouTube channel, facing challenges in the UK and US markets, including stagnant viewership, declining traffic, and underperforming revenue in the children's entertainment segment.

Amit Jangid

Founder & CTO

Challenges

• > Stagnant viewership and flat viewer numbers on the 'Official Channel'

• > Declining traffic sources, particularly the Browse Feature

• > Modest growth in UK (4.14%) and US (7.12%) viewership

• > Low revenue growth in the UK (23.11%) and US (17.19%)

• > Opportunities to improve user engagement and extend viewing duration

The Solution

A comprehensive data-driven approach was implemented, utilizing Power BI for in-depth data analysis to understand user behavior and content preferences. Personalized content recommendations and adaptive pricing strategies were introduced to enhance engagement. Content optimization aligned with emerging trends in children's entertainment, while scalable infrastructure ensured the channel could handle increased traffic. Targeted paid ads were launched to reinvigorate audience interest and drive higher viewership.

The Outcome

The efforts resulted in significant improvements across the board. In the UK, viewership grew by 14.23%, equating to 4.98 million additional views. The US saw a 15.87% increase in watch-time, adding 87.32 million minutes watched. Revenue in the UK and US surged, with net increases of $13,703.37 and $26,323.92, respectively. Enhanced viewer engagement confirmed the success of the data-driven approach.