The Story

The client aimed to revolutionize its operations with a unified e-commerce platform. The objective was to provide a seamless shopping experience across all locations, navigate complex regulatory requirements, enhance internal operations, consolidate customer data, and boost customer engagement.

Our client is a leading U.S.-based cannabis company managing the entire product lifecycle, from research and cultivation to distribution, with stores and dispensaries in California and New York.

Abhay

Head of Mobile Development

The challenge

• > Integrating sales from multiple stores while managing different local regulations and taxation laws.

• > Creating a unified customer profile by consolidating data and verification processes.

• > Ensuring real-time synchronization of customer data for regulatory compliance.

• > Migrating existing customer accounts to the new centralized system without disruptions.

• > Designing a user-friendly interface for smooth customer interaction.

• > Implementing a complex reward system across stores and product categories.

The solution

We developed a unified purchase platform, allowing seamless cross-location purchases through a single app. A centralized customer verification system streamlined identity checks for online and in-store orders. A comprehensive rewards system enhanced customer loyalty with points-based discounts. Real-time order tracking improved transparency, while personalized shopping features simplified repeat purchases. A reward accelerator enabled store owners to boost sales through promotions. An advanced notification system is in development to improve customer communication further.

The outcome

Within six months, online sales increased by 40%, and customer retention improved by 25%. Administrative overhead reduced by 30%, and inventory efficiency improved by 35%. Customer satisfaction scores rose by 28%, while regulatory compliance incidents dropped to zero. The reward system drove a 50% increase in repeat purchases and a 20% boost in average order value, positioning the client as a leader in digital cannabis retail.