Automating lead generation

The Story

The client envisioned an autonomous Sales Development Representative (SDR) platform to automate prospecting, outreach, and scheduling. Using the MERN stack and OpenAI APIs, the platform was designed to analyze unique business value propositions, identify relevant leads, and generate tailored emails. It integrates real-time data from LinkedIn and other sources, ensuring personalized engagement without manual effort.

Our client is a SaaS innovator offering an AI-driven platform that automates sales development, delivering hyper-personalized outreach, seamless CRM integration, GDPR compliance, and access to 700M+ B2B contacts.

Amit Jangid

Founder & CTO

Challenges

• > AI models for accurate business profile interpretation and hyper-personalized email generation.

• > Managing and scaling a database of 700M+ B2B contacts for real-time processing.

• > Seamless integration with diverse CRM systems and calendar tools.

• > Real-time analysis of LinkedIn profiles and other data sources.

• > Ensuring GDPR/ISO compliance with robust data encryption and security measures.

The solution

The team leveraged advanced AI models trained with diverse datasets to improve decision-making and email personalization. The scalable MERN architecture incorporated load balancing, real-time data streaming, and microservices for high performance. Custom APIs enabled smooth CRM integration, while stringent encryption and security audits ensured data compliance. AWS’s European data centers safeguarded user data, ensuring GDPR adherence.

The outcome

The AI-powered SDR platform has revolutionized sales automation, increasing outbound leads, meetings, and conversions. Businesses have reported up to 6x more meetings and 8x more conversions, showcasing the platform's success in driving sales efficiency and growth.