eCommerce platform for cannabis retail

The Story

The client sought to revolutionize its operations by developing a unified e-commerce platform to streamline purchases across their stores. The goal was to enhance customer engagement, simplify the purchasing process, and ensure compliance with complex cannabis regulations.

Our client is a leading U.S. cannabis company, managing the entire product lifecycle from cultivation to distribution. They operate dispensaries in California and New York, offering a range of consumer cannabis products.

Abhay

Head of Mobile Development

Challenges

• > Integrating sales from multiple stores into one application.

• > Navigating diverse local government regulations related to cannabis sales and taxation.

• > Consolidating customer data across all stores and creating a unified profile system.

• > Ensuring real-time data synchronization for regulatory compliance.

• > Migrating existing customer accounts to the new platform.

• > Developing a user-friendly interface for an optimal customer experience.

• > Managing complex reward systems and promotions.

The Solution

We developed a Unified Purchase Platform enabling cross-location purchases via a single app. A centralized customer verification system streamlined identity checks, while a comprehensive reward system boosted customer loyalty. Real-time order tracking, personalized shopping experiences, and a Reward Accelerator for store owners further enhanced the user experience. The upcoming Advanced Notification System will further improve customer engagement.

The Outcome

The platform led to a 40% increase in online sales, a 25% rise in customer retention, and a 30% reduction in administrative overhead. Inventory management efficiency improved by 35%, and customer satisfaction increased by 28%. The reward system boosted repeat purchases by 50%, and average order value grew by 20%. The solution ensured compliance with no incidents, positioning the client as a leader in the cannabis retail space.