The Story

The client’s brand, Optimalprint, aimed to redefine personalized gifting by providing accessible, high-quality photo products. With a commitment to affordability and environmental consciousness, they carefully selected print partners and used eco-friendly materials, ensuring each order was printed close to the delivery location to reduce environmental impact.

Our client is a Norway-based company delivering eco-friendly, high-quality personalized print products to over 30 countries using a global network of printers and sustainable practices.

Abhay

Head of Mobile Development

Challenges

• > Ensuring access to high-quality, locally printed photo products for users worldwide.

• > Offering seamless, customizable design options at affordable prices.

• > Providing fast delivery and secure payment options to build user trust.

• > Reducing carbon emissions while scaling globally.

The Solution

A mobile application was developed to transform user photos into personalized gifts within minutes. Built using React Native and other cutting-edge technologies, the app enabled seamless editing and offered a wide range of products such as photo books, calendars, mugs, phone covers, and more. The backend used PHP and Node.js, while Appium ensured robust testing. The app was deployed through a streamlined CI/CD pipeline for both iOS and Android platforms.

The Outcome

The app achieved widespread success, becoming a favorite among users in 30+ countries. Its intuitive design, fast delivery, and secure payment options drove high customer trust and satisfaction. The company also attracted users with holiday discounts and coupons, leading to a surge in adoption and revenue while reinforcing its sustainability goals.