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Case Study

eCommerce platform for cannabis retail

We build a unified e-commerce platform that streamlined cannabis sales, boosted customer loyalty, improved efficiency, and increased sales and retention.

The Story

The client sought to revolutionize its operations by developing a unified e-commerce platform to streamline purchases across their stores. The goal was to enhance customer engagement, simplify the purchasing process, and ensure compliance with complex cannabis regulations.

Our client is a leading U.S. cannabis company, managing the entire product lifecycle from cultivation to distribution. They operate dispensaries in California and New York, offering a range of consumer cannabis products.

Testimonial

Abhay

Head of Mobile Development

Challenges

  • > Integrating sales from multiple stores into one application.

  • > Navigating diverse local government regulations related to cannabis sales and taxation.

  • > Consolidating customer data across all stores and creating a unified profile system.

  • > Ensuring real-time data synchronization for regulatory compliance.

  • > Migrating existing customer accounts to the new platform.

  • > Developing a user-friendly interface for an optimal customer experience.

  • > Managing complex reward systems and promotions.

The Solution

We developed a Unified Purchase Platform enabling cross-location purchases via a single app. A centralized customer verification system streamlined identity checks, while a comprehensive reward system boosted customer loyalty. Real-time order tracking, personalized shopping experiences, and a Reward Accelerator for store owners further enhanced the user experience. The upcoming Advanced Notification System will further improve customer engagement.

The Outcome

The platform led to a 40% increase in online sales, a 25% rise in customer retention, and a 30% reduction in administrative overhead. Inventory management efficiency improved by 35%, and customer satisfaction increased by 28%. The reward system boosted repeat purchases by 50%, and average order value grew by 20%. The solution ensured compliance with no incidents, positioning the client as a leader in the cannabis retail space.

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