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Case Study | Restructuring a MarTech and RestaurantTech SaaS Platform

Restructuring a MarTech and RestaurantTech SaaS Platform

React Custom Software Development Frontend Engineering Quality Assurance

FiftyFive rebuilt the engineering foundations of a SaaS analytics platform serving food and beverage businesses. The team standardised the codebase, introduced type-safe validation and routing, and resolved production-critical defects in discount and ad modules, increasing feature-delivery speed by 35% and reducing production issues by 40%.

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The Client

Overview

The client provides SaaS-based analytics and intelligence platforms for food and beverage businesses. After securing funding, it engaged FiftyFive for a dedicated engineering team to restructure the codebase, resolve production-critical issues, and deliver new features on a maintainable foundation.

The Need

Challenges

The platform had accumulated structural debt through rapid development. Inconsistent conventions, ageing validation, manual API handling, untyped routing, and unresolved defects were slowing releases and limiting product growth.

  • Inconsistent folder structures made code difficult to locate, extend, and onboard engineers into.
  • Outdated, duplicated validation rules lacked a central source of truth.
  • Production-critical defects affected the discount and advertising modules.
  • Manual API state management and routing lacked type safety and file-based structure.
  • Technical debt slowed development and restricted the pace of go-to-market releases.
Our Approach

Solution

FiftyFive provided a dedicated Agile engineering team that addressed the structural causes behind defects while continuing feature delivery. The team reorganised the codebase, centralised validation with Zod, implemented TanStack Query and Router, resolved production issues, and embedded QA throughout delivery.

Codebase restructuring and standards

FiftyFive reorganised the platform into predictable folder structures and applied consistent coding conventions.

  • Standardised folder structures make logic easier to locate.
  • Uniform patterns reduce onboarding friction.
  • The new structure supports ongoing feature development.

Type-safe validation with Zod

FiftyFive replaced scattered validation logic with centralised, schema-based, type-safe validation.

  • Zod schemas centralise validation rules.
  • TypeScript alignment catches errors during development.
  • Data handling remains consistent across modules.

Efficient API state management

FiftyFive integrated TanStack Query to replace manual data-fetching and server-state patterns.

  • Query-based fetching, caching, and synchronisation.
  • Fewer redundant network requests.
  • Consistent loading, error, and refetch behaviour.

Type-safe file-based routing

FiftyFive implemented TanStack Router to add type safety and structure to platform navigation.

  • File-based routing standardises application navigation.
  • Typed routes and parameters catch defects earlier.
  • New screens and flows are easier to add.

Defect resolution and new features

FiftyFive resolved production-critical issues while delivering new modules on the restructured foundation.

  • Cleared defects in discount and advertising modules.
  • Embedded QA identified and resolved further issues.
  • New feature modules supported go-to-market releases.

Dedicated Agile delivery team

FiftyFive combined frontend engineering, architecture, and QA in one team working through rapid Agile iterations.

  • Continuous client feedback guided delivery.
  • Feature work continued alongside restructuring.
  • Release cycles became faster and more predictable.
Technology

Tech Stack

Frontend Framework

React

Validation

Zod

API State Management

TanStack QueryReact Query

Routing

TanStack Router
Experts

Team

—

Team

The Impact

Results

Project Duration2025 - 2026

The engagement produced a maintainable SaaS platform with modern engineering foundations. Feature delivery accelerated, production defects fell, and the client gained greater confidence in go-to-market releases.

35% Faster Delivery

Modern engineering foundations improved feature-delivery speed by 35%, supporting faster go-to-market releases.

40% Fewer Issues

Codebase restructuring, embedded QA, and type-safe validation reduced production issues by 40%.

Stronger Platform Stability

Centralised Zod validation and type-safe TanStack routing improved consistency and reduced routing defects.

Reliable API State

TanStack Query improved server-state handling and reduced redundant data requests across the platform.

Support

FAQs

RestaurantTech development covers digital platforms for food and beverage businesses, including analytics dashboards, ordering systems, promotion tools, and marketing-intelligence products used across hospitality operations.

Fixing SaaS technical debt begins with consistent code structure, centralised validation, type-safe routing, reliable API-state management, and embedded QA that addresses structural causes instead of isolated defects.

Inconsistent folder structures, duplicated validation, manual data handling, and untyped routing make changes riskier and harder to test, slowing feature delivery as a SaaS product grows.

Zod is a TypeScript-first schema-validation library. It centralises validation rules, aligns schemas with application types, removes duplicated logic, and catches data errors before production.

TanStack Query manages server state, including data fetching, caching, background updates, synchronisation, loading states, and errors, while reducing redundant API requests in frontend applications.

TanStack Router provides type-safe, file-based routing for React applications, validates routes and parameters during development, and simplifies the addition of new screens and user flows.

Incremental restructuring is often lower risk when a product has active users. Weak foundations can be replaced while feature development continues, avoiding the disruption of a full rewrite.

Reducing bugs requires embedded QA, type-safe validation, consistent coding patterns, and structured routing rather than relying only on testing at the end of a release cycle.

A dedicated development team combines engineers, architects, and QA specialists assigned to one product, providing consistent delivery capacity and close collaboration through Agile iterations.

MarTech platforms provide analytics and intelligence on customer behaviour, promotions, discounts, advertising, and campaign performance for food and beverage businesses.

Cost depends on codebase size, defect volume, architecture changes, technology migrations, and whether active feature delivery continues alongside the restructuring work.

Timelines depend on scope and affected modules. Incremental restructuring through Agile iterations lets improvements ship progressively while ongoing product development continues.

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